True Art Plushies is a brand idea I developed from logo designs I made during my Spring 2024 Independent Studies.

The main goal of this project is to create a brand identity for a company that offers sensory-friendly plushies with plenty of options.

Plenty of plushies contain features that may be considered overwhelming to the senses. True Art will provide plushies that address these issues by providing completely soft plushies with no scratchiness or rough edges.

Real Feedback gathered:

“Sometimes finding a brand with accessible and customizable features can be challenging.”

True art will provide a base plushie that is simple and welcoming with no added features. Customers can select add-ons during checkout to customize their plushie to their own needs.

(Weight inserts, hot/cold packs, and separately packaged scents to prevent allergic reactions.)