Starlit Sweets
Marketing - 2024
Starlit Sweets is a conceptualized small business that focuses on baked goods. The main objective of this project is to design a series of social media assets that would help aid in a consistent presence for Starlit Sweets and the products they have to offer. This includes overall profile presentability, consistent visuals, and ideas for a campaign.
Starlit Sweets was a major turning point for me in how involved I could be in the process of a design series. Being able to lovingly search for the products and treat them for the project was such an eye-opening experience and really provided me with a lot of connection to the end results.
I had the wonderful opportunity to visit just outside of my hometown in Nashville. My mother and I took the day to visit local bakeries to pick out a wide variety of sweets. Involved in the local search were Five Daughters Bakery, Le Macaron, and The Baked Bear.
After coming home, a mock studio was set up with a backdrop and lighting (one of which was a tall lamp held by my mother). Each desert was photographed from a multitude of angles to later be adjusted via Adobe Lightroom.
Programs
Adobe Illustrator
Adobe Photoshop
Procreate
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