Hare N’ Flight is a first-year university project that has been kept very close to me. I was still fresh in the academic world of graphic design, someone who was still searching for my style as a designer. The coffee project was the first outcome that I felt put me on the right path, a realization that my illustrative skills could go hand-in-hand with graphic design.

Not only were we tasked with creating the branding and concept for a coffee shop, but we also had to create one for our hometown. This meant considering ideas that would relate to my small southern hometown, which has a population of 5,940.

Hare N’ Flight is a brand that is moody and refined while still relating to the soft nods of nature by referencing a hare and deep greens. The minimal yet polished theme for the shop is enough to set it apart from the city, while not deterring the locals from seeing what it has to offer.