Floral Angels Campaign

Marketing - 2023



Floral Angels is a non-profit organization that was created in the UK in 2013. The organization recycles and reuses flowers from events, weddings, and retailers. Bouquets/arrangements are delivered to those in the community who would not normally receive flowers. (hospices, elderly care homes, and shelters.) Because the flowers are being reused, the likelihood of floral waste is reduced.

"We believe that flowers have healing properties which can impact people's recovery rate and well-being. When we deliver the bouquets, we offer support, encouragement, and a moment of kindness."

The desired emotion invoked by this series of designs is encouragement and hope, a reminder that spreading kindness can truly help uplift others.




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